Paul Jackson defines the circle of coffee
This article was published in Beanscene magazine in August 2015.
Spend enough time near cuppers, roasters, or baristas, and you would have undoubtedly seen a wall adorned with the colourful graphic known as the Coffee Taster’s Flavour Wheel.
More than just a pretty picture, the wheel is actually a critical piece of the cupping puzzle, and a part of the foundation of specialty coffee knowledge. Since its creation more than 20 years ago, thousands of coffee professionals around the world have used the wheel as a reference point for coffee communication.
If you’re new to the wheel, the best way to understand it is to think of a visual tool that enables quick and easy access to the vocabulary of coffee tasting. As a long-time coffee professional, I can tell you the value of being able to communicate with others effectively. Whether it be with a front-line customer, fellow barista, café owner, or in a teaching context, using the right terminology is a huge advantage. By using a common language it can help us fine-tune our palate, uncover defects in coffee, identify origins, inform customers, and simply enable us to share the enjoyment of coffee with others.
Danes Specialty Coffee Director Paul Jackson explores why enhancing the sense of smell leads to improved coffee appreciation skills.
Danes Specialty Coffee Director Paul Jackson explores the art to cupping and why slurping is completely acceptable.
Danes Specialty Coffee Director Paul Jackson explores alternative methods of brewing and extraction.

Paul Jackson, Managing Director of Danes Gourmet Coffee discusses characterising coffee.
Paul Jackson, Managing Director of Danes Gourmet Coffee explains the mechanics of espresso.
Paul Jackson explains that for expert tasters, baristas and cafe owners alike, speaking the language of espresso is an essential skill..
Paul Jackson discusses the nature of the Australian coffee industry, as it continues to grow at warp speed, with a new wave of roasters and baristas pushing for greater quality and higher standards.
Enrolling in a barista training course is a great way to lay the foundations of your coffee-making skill base and expand your knowledge. Over the last decade, with the blossoming of espresso culture in Australia, many barista training courses have cropped up, so there are many options available if you’re looking for formal training.
As a barista and/or café owner, your love for all things espresso is probably what's brought you here.
Paul Jackson, Managing Director of Danes Gourmet Coffee talks about achieving the perfect combination of bean selection, blending, and proper grinding to create a beautiful cup of coffee.
Paul Jackson, Managing Director of Danes Gourmet Coffee talks about achieving the perfect combination of bean selection, blending, and proper grinding to create a beautiful cup of coffee.
If you are a home barista looking to improve the quality of your brew, you will need to look at every stage of the coffee making process.